Let’s rewrite our story

Many of us are entering our midlife with a powerful urge to redefine what this chapter looks like, but this time very much on our own terms!
Forget unrealistic expectations, limiting beliefs, societal pressures, and the nay-sayers - we’re doing it our way. We’re ready to find our own unique version of thrive, and one that’ll bring us personal joy and fulfilment.
We're challenging outdated perceptions of what a midlife woman ‘should’ be and do, and instead demanding to be seen and respected for who we are right now – vibrant, experienced, relevant and unique.
Fifty Thrive was born out of this shift - out of my own, and other’s refusal to accept outdated narratives about ageing and invisibility. It’s a response to the growing desire for more authentic stories, real representation, deeper connections, and more uplifting midlife conversations.
It’s about sharing bold, diverse realities of women over 50 around the world through courageous storytelling, and deep self-discovery.

Your new chapter begins

The idea for Fifty Thrive began with a stark realisation when I hit 50: that I had spent too much of my life striving… not thriving. Sound familiar?!
And I can tell you, that truth hit me really hard. I knew then that I had to give myself a much-needed (and compassionate) kick up the butt to change this - and from this, the Fifty Thrive spark was lit!
After all, midlife is a time of significant change, and I was beginning to feel this deep need for self-discovery, and transformation. I was ready to rewrite my own next chapter.
I’ve always been a storyteller (I’ve worked in public relations for over 30 years), but this time, I wanted to start delving into, and rewriting my own story. One that finally ditched the worn-out roles of “good girl” and “people pleaser” and aligned more with who I’d become at this stage of my life.
To do this, I had to go on my own thrive journey to discover who I am right now - after all, who was this fifty-something woman staring at me in the mirror, and what did her heart and soul actually long for?
I’d begun to feel a little lost and disconnected from myself - not surprising when you throw in all the midlife challenges that many of us experience - for me, overcoming serious illness, suffering from bouts of perimenopausal anxiety, grieving the loss of my parents, and feeling disconnected from my purpose and sense of joy.
It was time to get reacquainted with who I actually was with compassion and courage.

It’s taken a lot of soul-searching and home-truths to discover my own thrive, but it has been so worth it. And while I’m still on this journey, I’m now ready to support you in finding your own unique version of Fifty Thrive.
With all the insights and resources that I’ve gathered, and amazing midlife women and experts I’ve met along the way, let’s get going on your thrive journey together!
Our ambition - to live our next chapter according to Maya Angelou’s words below.